When the Jaecoo7, a cut-price(廉价的，打折的) SUV from Chery International, a Chinese carmaker, was first launched in Britain the reviews were unkind. Experts criticised the “slightly dull handling”; it had “no ‘want one’ factor”. Drivers on TikTok were easier to please. “Absolutely fat sunroof”, said one well-turned-out(衣着得体的，打扮漂亮的) young woman. “It’s got a shit-ton of space.” Best of all, it bore a striking resemblance to Range Rover, the plush British four-by-fours relied on by rich parents to ferry children to fancy schools. The main difference was the price. At £29,000 ($39,000), it was about a third less than the cheapest Range Rover. No wonder it was dubbed(被称为，戏称) the Temu Range Rover, after a Chinese e-commerce platform that ships impossibly cheap goods to Britain.
当中国汽车制造商奇瑞国际旗下的廉价SUV Jaecoo7首次在英国推出时，评论并不友善。专家批评其“操控略显乏味”，没有“让人想要的”因素。TikTok上的司机们则更容易被取悦。“天窗超大”，一位打扮得体的年轻女性说。“空间也贼大。”最棒的是，它与路虎——有钱父母用来接送孩子上好学校的豪华英国越野车——惊人地相似。主要区别在于价格。2.9万英镑（3.9万美元），比最便宜的路虎便宜约三分之一。难怪它被戏称为“Temu路虎”，这个名字源于一个向英国运送价格低得离谱商品的中国电商平台。
In both their cars and their politics, the people of Britain have had enough of(受够了，对…感到厌烦) experts. In March the Jaecoo 7 became Britain’s bestselling car, with 10,064 registrations in the month. The Temu Range Rover is taking over. Judge a nation by what it drives. To understand Britain, take a Jaecoo 7 for a spin.
无论是在汽车还是政治方面，英国人已经受够了专家。3月份，Jaecoo 7成为英国最畅销的汽车，当月注册量达10064辆。Temu路虎正在占领市场。通过一个民族开的车来评判它。要了解英国，不妨试驾一下Jaecoo 7。
How can a marque(品牌（尤指汽车品牌）) that did not exist barely 18 months ago take over the likes of Ford or Kia, gobbling(贪婪地吞食，攫取) brand equity built over decades in weeks? How could it not? While French people want French cars and Italians want Italian ones, Britons in general do not care, points out Matthias Schmidt, an industry analyst. Britons happily drive French, German or Korean models. What’s another nationality in the mix? At the start of the decade Chinese cars accounted for 1% of all new sales in the country. Now they account for 15%, which is the highest figure among the big European markets. Jaecoos, which have a petrol or hybrid engine, chug(发出咕噜声前进；轰隆隆地行驶) along while all-electric BYDs hum through England.
一个不到18个月前还不存在的品牌，怎么能在几周内吞并福特或起亚等品牌用数十年建立起来的品牌资产？它怎么可能不这样做？行业分析师马蒂亚斯·施密特指出，法国人想要法国车，意大利人想要意大利车，而英国人总体上并不在意。英国人乐于驾驶法国、德国或韩国车型。再混入一个国籍又怎样？十年前，中国汽车仅占英国新车销量的1%。现在这一比例为15%，是欧洲主要市场中最高的。Jaecoo使用汽油或混合动力发动机，轰隆隆地行驶，而全电动的比亚迪则嗡嗡地穿梭于英格兰。
Nobody wants one. They’re too common
没有人想要一辆。它们太普通了。