If you say “bloody Mary” three times in front of a mirror, a ghostly woman (Mary) will appear. So goes the popular children’s folklore. (Spooky!) Likewise, if you post the words “Zack Polanski” on Bluesky, a microblogging site, you might just summon the leader of Britain’s Green Party. (Even spookier!)
如果你在镜子前念三遍“血腥玛丽”，一个幽灵般的女人（玛丽）就会出现。这则流行的儿童民间传说如此流传。（阴森森的！）同样，如果你在微博客网站Bluesky上发布“扎克·波兰斯基”几个字，你可能会召唤出英国绿党领袖。（更阴森了！）
Mr Polanski has a habit of searching for his own name, a practice known as “ego surfing(自我搜索)”. This distinctively digital behaviour is that of a politician who could be described as Britain’s first digital-native party leader. On Bluesky, Instagram, TikTok and X, the left-wing eco-populist is in constant back-and-forth with supporters. In one recent clip the Green Party leader danced to throbbing(跳动的，震动的) house music at a rally in Trafalgar Square; 2.7m people watched on Instagram. To get a sense of Mr Polanski’s digital drive, The Economist analysed 35,000 of his Bluesky “likes”.
波兰斯基先生有搜索自己名字的习惯，这种行为被称为“自我搜索”。这种明显的数字行为让他堪称英国首位数字原生政党领袖。在Bluesky、Instagram、TikTok和X上，这位左翼环保民粹主义者与支持者不断互动。最近一段视频中，这位绿党领袖在特拉法加广场的一次集会上随着激昂的浩室音乐起舞；270万人在Instagram上观看。为了了解波兰斯基先生的数字驱动力，《经济学人》分析了他35,000个Bluesky“点赞”。
Digital activism is not new to Britain. Enthusiastic supporters of Scottish independence, in the run-up to Scotland’s referendum in 2014, were dubbed “cybernats(网络民族主义者)” for their online presence. Under Jeremy Corbyn, “Corbynistas(科尔宾支持者)” voiced their support for Labour on social media. Kemi Badenoch, the Conservative Party leader, has been described as “chronically online(长期在线)”.
数字行动主义对英国来说并不新鲜。在2014年苏格兰独立公投前夕，热情的支持者因其网络存在而被戏称为“cybernats”。在杰里米·科尔宾领导下，“科尔宾主义者”在社交媒体上表达对工党的支持。保守党领袖凯米·巴德诺赫被形容为“长期在线”。
Bluesky thinking
Bluesky思维
