One of the main winners of the streaming wars, Hollywood’s years-long content-spending free-for-all, has turned out to be a non-combatant.(流媒体战争——好莱坞持续多年的内容支出混战——的主要赢家之一竟然是一个旁观者。) Fox kept its powder dry(保持备战状态；保持克制) while companies such as Disney blew gazillions(巨额的钱（夸张说法）) on building streaming services to compete with the likes of Netflix. The cable giant, which still makes most of its money from old-fashioned “linear” television, has been rewarded with a near-40% rise in its share price in the past five years, during which time Disney’s has fallen by a similar proportion.
流媒体战争——好莱坞持续多年的内容支出混战——的主要赢家之一竟然是一个旁观者。当迪士尼等公司为了与Netflix等竞争而砸下巨额资金建设流媒体服务时，福克斯保持了克制。这家有线电视巨头的大部分收入仍来自老式的“线性”电视，过去五年其股价上涨了近40%，而同期迪士尼的股价下跌了类似的幅度。
On June 15th Fox took a big step into(迈出一大步进入) the streaming business, with the surprise announcement that it had agreed to acquire Roku, an American firm which sells streaming hardware and software and operates a streaming channel of its own. The deal, valued at(估值为) around $22bn in cash and stock, signals a shift in strategy at Fox and suggests how the next phase of the streaming wars may be fought.
6月15日，福克斯迈出了进军流媒体业务的一大步，意外宣布已同意收购美国公司Roku，该公司销售流媒体硬件和软件，并运营自己的流媒体频道。这项价值约220亿美元的现金加股票交易，标志着福克斯战略的转变，并预示着流媒体战争下一阶段可能如何展开。
Fox has been quietly building up its streaming capabilities for a while. In 2020 it acquired Tubi, a free, ad-supported service (known in the jargon(行话；术语) as a FAST(免费广告支持电视) channel), for $440m. It has slowly grown the unremarkable entertainment channel into a platform accounting for 5% of streaming viewership in America (see chart), on a par with(与…同等；与…相当) Paramount and NBCUniversal’s Peacock. Last year it launched Fox One, a paid-subscription streaming home for all of Fox’s news, sport and entertainment.
福克斯一段时间以来一直在悄悄建设其流媒体能力。2020年，它以4.4亿美元收购了Tubi，这是一项免费、广告支持的服务（行话称为FAST频道）。它已慢慢将这一不起眼的娱乐频道发展成一个占美国流媒体收视率5%的平台（见图表），与Paramount和NBCUniversal的Peacock相当。去年，它推出了Fox One，一个付费订阅的流媒体中心，聚合福克斯所有的新闻、体育和娱乐内容。