Can Red Bull give die Mannschaft wings? After Germany was bundled out(被快速淘汰出局) of the World Cup on June 29th the national football federation turned to Jürgen Klopp to take charge of(接管，负责) the team. The celebrated(著名的，备受赞誉的) coach—who has agreed in principle(原则上) to take the job—is currently the Austrian company’s “global head of soccer”, overseeing eight clubs around the world.
红牛能给德国队插上翅膀吗？6月29日德国队在世界杯被淘汰后，德国足协转向尤尔根·克洛普，请他执掌球队。这位已原则上同意接任的著名教练，目前是这家奥地利公司的“全球足球主管”，负责监管世界各地的八家俱乐部。
Over the decades the world’s leading maker of energy drinks has come to play an outsize(超大的，过大的) role in all manner of(各种各样的) sports, from football to Formula One(世界一级方程式锦标赛). It is a marketing strategy that Dietrich Mateschitz, Red Bull’s founder, pursued with gusto(热情地，津津有味地). Mateschitz adapted(改编，改良) his drink in the 1980s from Krating Daeng(泰国能量饮料Krating Daeng), a Thai energy tonic. (The Yoovidhya family, its creator’s heirs, own 51% of Red Bull.)The Austrian proved to have a rare talent for marketing. “Red Bull verleiht Flüüügel” (”Red Bull gives you wiiings”) was his idea. So was sponsoring Felix Baumgartner, an Austrian skydiver who in 2012 jumped to Earth from a helium balloon in the stratosphere.(赞助费利克斯·鲍姆加特纳也是他的主意。)
几十年来，这家全球领先的能量饮料生产商在从足球到一级方程式等各种体育运动中扮演了超乎寻常的角色。这是红牛创始人迪特里希·马特希茨满怀热情奉行的营销策略。马特希茨在20世纪80年代从泰国能量滋补品Krating Daeng改良出了自己的饮料。（创始人继承人家族——Yoovidhya家族拥有红牛51%的股份。）这位奥地利人展现出罕见的营销天赋。“Red Bull verleiht Flüüügel”（“红牛给你翅膀”）是他的主意。赞助奥地利跳伞运动员费利克斯·鲍姆加特纳（他于2012年从平流层的氦气球跳下地球）也是他的想法。
When Mateschitz died in 2022, some thought Red Bull would fall as quickly as it had risen.(当马特希茨在2022年去世时，一些人认为红牛会像它崛起一样迅速衰落。) He had no clear successor: a three-man board, all of whom keep a low profile(保持低调), took over management. (Mateschitz’s son Mark inherited his 49% stake, but has no operative(运营的，起作用的) role.)
当马特希茨于2022年去世时，一些人认为红牛会像它崛起一样迅速衰落。他没有明确的继任者：一个三人董事会（所有成员都保持低调）接管了管理权。（马特希茨的儿子马克继承了49%的股份，但没有经营角色。）