
IT IS BARELY 11 o’clock on a Saturday morning, but the car park at Daylesford Organic (pictured below) is already chock-full(塞满的,满的). The staff working behind the tills insist it gets far busier than this: some days visitors have to elbow each other out of the way(互相挤开,推搡) in the farm shop, homeware store and garden centre. Inside, there are influencers filming the displays of fresh strawberries, groups of women cooing(轻声低语,发出赞叹声) over candles and harried(被烦扰的,疲惫的) husbands being asked for their opinion on utensils in shades of cream and sage. (“The last thing our house needs”, one man sighs, “is more cutlery.”(“我们家最不需要的就是更多的餐具了。”))
周六上午刚过11点,但戴尔斯福德有机农场(下图所示)的停车场已经爆满。收银台后的工作人员坚称,这还算不上最忙的时候:有些日子,游客不得不在农贸店、家居用品店和园艺中心里互相挤来挤去。店内,有网红在拍摄新鲜草莓的陈列,一群群女人对着蜡烛发出赞叹,而焦头烂额的丈夫们则被要求对奶油色和鼠尾草色的餐具发表意见。(“我们家最不需要的,”一个男人叹气道,“就是更多的餐具了。”)
Daylesford was established near the Cotswold village of Kingham in 2002, and the empire(帝国,大企业) has since expanded to include a wellness line, spa, pubs and holiday cottages. In the financial year to March 2025, the food and homeware arm reported turnovers(营业额) of £58m ($75m), up 72.5% from 2020(比2020年增长72.5%).
戴尔斯福德于2002年在科茨沃尔德的金厄姆村附近创立,此后其商业帝国已扩展至包括健康产品线、水疗中心、酒吧和度假小屋。在截至2025年3月的财政年度中,其食品和家居用品部门报告营业额为5800万英镑(7500万美元),较2020年增长72.5%。
For centuries Londoners have traded the hubbub(喧闹,嘈杂) of the city for the tranquillity of the countryside at the weekend. But now the Cotswolds are drawing visitors from farther afield(从更远的地方), too, including J.D. Vance(美国副总统,作家), America’s vice-president, who visited on a family summer holiday last year. Expedia, an online travel company, has listed the Cotswolds as one of its top destinations of 2026, alongside Sardinia and Savoie (where you can actually count on sun). Booking.com, another travel firm, has seen a surge(激增,急剧上升) of interest in the Cotswolds from holidaymakers across the world.
几个世纪以来,伦敦人一直用周末的城市喧嚣换取乡村的宁静。但现在,科茨沃尔德也吸引了更远地方的游客,包括美国副总统J.D.万斯,他去年曾带家人来此度暑假。在线旅游公司Expedia已将科茨沃尔德列为2026年最佳旅游目的地之一,与撒丁岛和萨瓦省(在那里你确实可以指望有阳光)并列。另一家旅游公司Booking.com发现,来自世界各地的度假者对科茨沃尔德的兴趣激增。

