
Artificial intelligence is a touchy(敏感的,易怒的) topic in Tinseltown(好莱坞的别称). Rancour over the prospect of generative AI being used to produce scripts and create digital replicas of actors was among the grievances that led to strikes in 2023.(对生成式AI用于编剧和制作演员数字替身的愤怒,是导致2023年罢工的诸多不满之一。) Hollywood hotshots(大腕,要人) have since continued to rail against(猛烈抨击) the technology. Kane Parsons, director of the hit film “Backrooms”, recently said that, if he could, he would “snap my fingers” and make AI “disappear”. Christopher Nolan, creator of a new blockbuster adaptation of “The Odyssey”, describes it as a “Trojan Horse(特洛伊木马,比喻隐患)”, arguing that the motives of those championing it should be viewed with scepticism. In May Amazon MGM, a studio, approved an AI-supported animated series called “Punky Duck”. Two days later the director abandoned the project after receiving death threats.
人工智能在好莱坞是个敏感话题。对生成式AI被用于编写剧本和制作演员数字替身的愤怒,是导致2023年罢工的诸多不满之一。好莱坞的大腕们此后继续抨击这项技术。热门电影《后室》的导演凯恩·帕森斯最近表示,如果可能,他会“打个响指”让AI“消失”。新改编大片《奥德赛》的创作者克里斯托弗·诺兰将其形容为“特洛伊木马”,认为对支持者动机应持怀疑态度。五月,亚马逊米高梅影业批准了一部名为《笨鸭》的AI辅助动画剧集。两天后,导演在收到死亡威胁后放弃了该项目。
Yet behind the scenes(在幕后) AI is quietly playing a growing role in every aspect of film-making, from script-writing and production-planning to shot-generation and editing. In March Netflix acquired(收购,获得) InterPositive, an AI production company led by Ben Affleck(本·阿弗莱克,美国演员导演), for almost $600m. Last month the streaming giant said that it had used AI in the creation of about 300 titles(作品,影片) this year alone. In June Google DeepMind(谷歌旗下AI实验室), an AI lab, invested(投资) about $75m in A24, the studio behind “Backrooms”, as part of a research partnership to develop AI tools.
然而在幕后,AI正悄然在电影制作的方方面面发挥越来越大的作用,从剧本编写、制作规划到镜头生成和剪辑。三月,Netflix以近6亿美元收购了由本·阿弗莱克领导的AI制作公司InterPositive。上月,这家流媒体巨头表示,仅今年一年,它已在约300部作品的创作中使用了AI。六月,谷歌DeepMind(一家人工智能实验室)向《后室》背后的制片公司A24投资约7500万美元,作为开发AI工具研究合作的一部分。
So far there is little evidence that AI will soon replace humans on the red carpet—though the much-publicised arrival last year of Tilly Norwood, an AI-generated actor, did cause a fleeting panic.(迄今为止,几乎没有证据表明AI会很快取代红毯上的人类——尽管去年AI生成的演员蒂莉·诺伍德的到来被大肆宣传,确实引起了短暂的恐慌。) “It takes great artists to make something great, and AI is not changing that,” argued Ted Sarandos, Netflix’s co-chief, in July. Instead, the technology “will give creators better tools to bring their vision(愿景,想象力)s to life”. Consumers will be all the better for it.
迄今为止,几乎没有证据表明AI会很快取代红毯上的人类——尽管去年AI生成的演员蒂莉·诺伍德的到来被大肆宣传,确实引起了短暂的恐慌。Netflix联席首席执行官泰德·萨兰多斯七月表示:“创造伟大的作品需要伟大的艺术家,AI不会改变这一点。”相反,这项技术“将为创作者提供更好的工具,将他们的愿景变为现实”。消费者将因此受益更多。
