Even in the most remote corner of China a frothy(起泡的，泡沫丰富的) Fulujia beer is waiting for you(等着你，为你准备). The company, whose name translates as “Lucky Deer”, has opened more than 3,200 mini-pubs across the country since 2021, making it the world’s largest bar chain. More impressive than its scale are its prices.(比其规模更令人印象深刻的是它的价格。) A pint(品脱（容量单位）) is poured for as little as 5.9 yuan ($0.87), whether it is served in a big city or a border town.
即使在中国最偏远的角落，也有一杯泡沫丰富的福鹿家啤酒在等着你。这家名字意为“幸运鹿”的公司，自2021年以来已在全国开设了超过3200家迷你酒吧，成为全球最大的酒吧连锁。比其规模更令人印象深刻的是它的价格。无论在大城市还是边境小镇，一品脱啤酒最低只需5.9元（约0.87美元）。
Fulujia premises(经营场所，店面) are small but uniform micro-watering holes that have 20 beers on draft(生啤，散装啤酒) and a bijou(小巧精致的) seating area. They often sell bar snacks such as fried pork and edamame beans. When asked why prices are so low, the proprietor of a recently opened Fulujia in Lushui, a town in the deep south-west, says it is because the company is owned by Mixue Bingcheng, a tea and cold-drinks mega-chain that has around 60,000 outlets worldwide.(当被问及为何价格如此之低时，位于西南边陲小镇泸水的福鹿家新店店主表示，这是因为公司归蜜雪冰城所有——这家茶饮和冷饮巨头在全球拥有约6万家门店。) Last year it overtook(超过，超越) McDonald’s, the American burger giant, to become the world’s largest fast-food operator by number of locations.
福鹿家的店面虽小但风格统一，是微型酒吧，提供20种生啤和一小片座位区。它们常出售炸猪肉、毛豆等酒吧小吃。当被问及为何价格如此之低时，位于西南边陲小镇泸水的福鹿家新店店主表示，这是因为公司归蜜雪冰城所有——这家茶饮和冷饮巨头在全球拥有约6万家门店。去年，它超越了美国汉堡巨头麦当劳，成为全球门店数量最多的快餐运营商。
Mixue bought a controlling stake(控股权) in Fulujia in October. Both are run on similar franchise(特许经营，加盟) models. Franchisees pay an upfront(预付的，前期的) cost of about 60,000 yuan for everything that is needed to launch a mini-pub, such as beer pumps and branded decorations (though rent and renovation costs are not included). They are exempt from(免除，豁免) paying royalties(特许权使用费，版税) for three years.
蜜雪冰城于去年10月收购了福鹿家的控股权。两家公司都采用类似的加盟模式。加盟商需支付约6万元的前期费用，用于购置开设迷你酒吧所需的一切，如啤酒泵和品牌装饰（但不包括租金和装修费用）。他们三年内免交特许权使用费。