IT HAS BEEN an action-packed(充满动作的，情节紧张的) year on cinema screens—and at the ticket counter. Five films have already grossed(总收入，获得（票房）) more than $1bn at the global box office(票房；售票处); three more have exceeded $500m. Forthcoming blockbusters(大片，轰动一时的作品) such as “Avengers: Doomsday” and “Dune: Part Three” promise epic(史诗般的，宏大的) showdowns; crowds are sure to show up to cinemas to watch the battles unfold. Although overall ticket sales are still down from pre-covid levels, analysts predict that the global box office will take $35bn this year, up 7% from 2025.(尽管总票房仍低于疫情前，但分析师预测今年全球票房将达350亿美元，比2025年增长7%。)
今年是电影院银幕和售票处都热闹非凡的一年。已有五部电影的全球票房超过10亿美元，另有三部超过5亿美元。即将上映的《复仇者联盟：末日》和《沙丘：第三部》等大片有望带来史诗般的对决，观众肯定会涌向电影院观看这些战斗场面。尽管总票房仍低于疫情前水平，但分析师预测今年全球票房将达到350亿美元，比2025年增长7%。
Indeed, the picture house(电影院（英式说法）) seems to be enjoying something of a revival, thanks in part to(部分归功于) the younger generations. Many feared that Gen Z and millennials(Z世代和千禧一代) would hasten(加速，催促) cinema’s decline, preferring to stay at home and binge(狂欢，放纵（这里指狂刷）) on Netflix, YouTube or TikTok. But in America nearly 90% of Gen Z went to the cinema in 2025, more than any other generation, according to a survey by Fandango, a ticketing website. They went seven times on average last year, compared with 6.1 times for Gen X and 5.7 for baby-boomers(婴儿潮一代（1946-1964年出生）).
事实上，电影院似乎正在经历某种复兴，部分归功于年轻一代。许多人曾担心Z世代和千禧一代会加速电影院的衰落，因为他们更愿意待在家里狂刷Netflix、YouTube或TikTok。但根据售票网站Fandango的一项调查，2025年美国近90%的Z世代去过电影院，超过其他任何一代人。他们去年平均去了七次，而X世代为6.1次，婴儿潮一代为5.7次。
Young cinema-goers are propelling(推动，驱使) films to success. “Spider-Man: Brand New Day”, released on July 31st, set an opening-weekend record in North America, taking $360m to edge past “Avengers: Endgame” (2019), another superhero flick and the previous record holder.(《蜘蛛侠：崭新的一天》7月31日上映，创下北美首周末票房纪录，收入3.6亿美元，超过前纪录保持者《复仇者联盟：终局之战》。) Almost two-thirds of its opening-weekend(首周末（票房）) audience were 18- to 34-year-olds. The film has now made more than $1.7bn at cinemas worldwide.
年轻的观影者正在推动电影走向成功。7月31日上映的《蜘蛛侠：崭新的一天》创下了北美首周末票房纪录，收入3.6亿美元，超过了另一部超级英雄电影、此前的纪录保持者《复仇者联盟：终局之战》（2019年）。其首周末观众中近三分之二为18至34岁人群。该片目前在全球影院已收获超过17亿美元。