
NOT MUCH can faze(使不安,使困扰) Olivia Ferney. The Canadian travel “fixer” is at the whim of(任由……的摆布) her wealthy clients: each one spends at least $1m on travel every year, on top of(除……之外,再加上) a $100,000 subscription fee to her firm, Top Tier Travel. The requests are lavish(奢华的,慷慨的) (fly to Paris to fetch a croissant) or ludicrous(荒谬可笑的) (“call whoever you need to call” to get it to stop raining). The escapades(冒险行为,恶作剧) delight her roughly 2m fans on social media and are even being adapted into a TV show.
没有什么能让奥利维亚·费尼感到困扰。这位加拿大旅行“解决者”完全听从她富有客户的摆布:每位客户每年在旅行上至少花费100万美元,此外还要向她所在的公司“顶级旅行”支付10万美元的订阅费。这些要求要么奢华(飞往巴黎取一个羊角面包),要么荒谬(“给任何你需要打电话的人打电话”让雨停下来)。这些冒险行为让她在社交媒体上的约200万粉丝感到愉悦,甚至被改编成电视节目。
Travel agents often go above and beyond(超越职责,不遗余力) for their clients. That is in part(部分地) why people still use them in an age of AI-tineraries. In Britain about a third of travellers(旅行者) booked their holidays through a human specialist last year, reckons(认为,估计) ABTA(英国旅行社协会), a British trade association. Across the pond more than 310,000 agents are members of the American Society of Travel Advisers, another trade group, up from 190,000 in 2024. LinkedIn recently ranked the job one of the fastest-growing in America (though the Bureau of Labour Statistics reckons it will grow more slowly than average in the period until 2034).(LinkedIn最近将该职业列为美国增长最快的职业之一(尽管劳工统计局估计,在截至2034年的时期内,其增长速度将低于平均水平)。)
旅行代理人常常为他们的客户不遗余力。这在一定程度上解释了为什么在人工智能生成行程的时代,人们仍然使用他们。去年,英国约有三分之一的旅行者通过人类专家预订假期,英国贸易协会ABTA估计。在大西洋彼岸,超过31万名代理人加入了美国旅行顾问协会,这是另一个贸易组织,而2024年这一数字为19万。LinkedIn最近将该职业列为美国增长最快的职业之一(尽管劳工统计局估计,在截至2034年的时期内,其增长速度将低于平均水平)。
People turn to(求助于,转向) travel advisers for their “taste and judgment” in curating(策划,精心挑选) trips, says Evan Frank, co-founder of Fora, a luxury host agency. Seasoned advisers have superior(优越的,更好的) knowledge of particular countries and a network of exclusive hotels. Some stick to a particular niche, booking trips for people who have food allergies or tourists who want to travel solo or with their pets.(有些人专注于特定细分市场,为有食物过敏的人或想独自旅行或带宠物旅行的游客预订行程。)
人们求助于旅行顾问,是因为他们在策划旅行时具有“品味和判断力”,豪华主办机构Fora的联合创始人埃文·弗兰克说。经验丰富的顾问对特定国家有卓越的了解,并拥有独家酒店网络。有些人专注于特定细分市场,为有食物过敏的人或想独自旅行或带宠物旅行的游客预订行程。