The World Cup was a bright moment(高光时刻，辉煌时期) both for Spain and for its drinks sales. On match days, profits in the country’s bars were 25-30% higher than average. But despite the sunny, beery terraces, a storm was brewing(风暴正在酝酿，危机即将来临) for Spain’s booze industry—and Europe’s. Sales of beer and wine have been sliding(下滑，下降) for years. Now some countries want to tighten regulations(收紧监管，加强管制) on alcohol.
世界杯对西班牙及其酒类销售来说都是一个高光时刻。比赛日期间，西班牙酒吧的利润比平均水平高出25%至30%。然而，尽管露台上阳光明媚、啤酒畅饮，西班牙乃至欧洲的酒类行业却正酝酿着一场风暴。多年来，啤酒和葡萄酒的销量一直在下滑。如今，一些国家想要收紧对酒精的监管。
In March Belgium told the European Commission it wanted to pass laws that prohibit(禁止，阻止) advertising alcohol to minors. It also wants a blunter(更直白的，更直言不讳的) mandatory(强制性的，法定的) warning on advertising, stating that “alcohol is harmful to health.” (The current one states merely that “alcohol abuse harms your health.”) Wine-producing countries, including France, Italy, Romania and Slovakia, have filed objections(提出反对，正式抗议). They say the Belgian laws would fragment(使分裂，使碎片化) the advertising market and erect barriers(设置障碍，建立壁垒) to foreign firms.
今年3月，比利时告知欧盟委员会，希望通过法律禁止向未成年人做酒类广告。它还希望在广告中加上更直白的强制性警告，声明“酒精有害健康”。（目前的警告仅称“酗酒有害健康”。）包括法国、意大利、罗马尼亚和斯洛伐克在内的葡萄酒生产国已提出反对。它们表示，比利时的法律将分裂广告市场，并为外国公司设置壁垒。
The provision(条款，规定) causing the most alarm is the statement that alcohol inevitably(不可避免地，必然地) causes harm. Brewers and vintners fear that shadowy public-health forces plan to do to booze what they did to tobacco: stigmatise it as poisonous and socially undesirable.(酿酒商担心公共卫生势力会对酒类采取与烟草相同的污名化策略。) Adding to the tension are cultural issues. In warm, relaxed Mediterranean countries, such as Italy, Portugal and France, alcoholic beverages are enjoyed with a meal or sipped(小口喝，啜饮) on a terrace. The cold “vodka belt” countries, including the Baltics and Nordics, have long had cultures of heavy drinking of hard liquor, and government policies to discourage it.
最令人警惕的条款是“酒精必然造成伤害”的声明。酿酒商和葡萄酒商担心，隐秘的公共卫生势力打算对酒类采取与烟草相同的做法：将其污名化为有毒且不受社会欢迎的东西。文化问题加剧了紧张局势。在温暖、悠闲的地中海国家，如意大利、葡萄牙和法国，酒精饮料在用餐时享用，或在露台上小酌。而寒冷的“伏特加带”国家，包括波罗的海和北欧国家，长期以来有饮用烈酒的文化，并有政府政策加以劝阻。
