Popcorn-flavoured oat milk in your coffee? Or cinnamon roll? Or neither. In the past year the volume of plant-based alternatives to milk sold in America has fallen by 5.4%, according to Circana, a market-research firm.(过去一年，美国植物奶替代品的销量下降了5.4%——这是市场研究公司Circana的数据。) Almond milk, the bestselling(最畅销的) variety, dropped by 7.9%. In Britain volumes fell by 2.5% in the year to June; in France, Italy, the Netherlands and Spain growth slowed. Sales of dairy milk, though, are ticking up(小幅回升), after a long decline. Consumers are returning to it, seeing it as better for their wallets and their health(对钱包和健康都更有利).
咖啡里加爆米花味燕麦奶？还是肉桂卷味？或者干脆都不加。过去一年，美国植物奶替代品的销量下降了5.4%——这是市场研究公司Circana的数据。其中最畅销的杏仁奶下滑了7.9%。截至今年6月的一年里，英国销量下降2.5%；法国、意大利、荷兰和西班牙的增长也在放缓。而牛奶销量在长期下滑之后，却开始小幅回升。消费者正在回归牛奶，认为它对自己的钱包和健康都更有利。
Alternative milks went mainstream(成为主流) in the 2010s, partly because people perceived(认为，视为) them to be friendlier than dairy to the climate. Oatly(瑞典燕麦奶品牌，植物奶潮流的代表), a Swedish producer, claims that in Britain its oat milk has only one-third of the climate impact of cows’ milk. But after milk prices dropped in 2023, many shoppers feeling the post-pandemic pinch returned to dairy.(但2023年牛奶价格下跌后，许多感受到疫情后经济压力的消费者又回归了乳制品。)
植物奶在2010年代走入主流，部分原因是人们认为它对气候比乳制品更友好。瑞典生产商Oatly声称，在英国，其燕麦奶的气候影响仅为牛奶的三分之一。但2023年牛奶价格下跌后，许多感受到疫情后经济压力的消费者又回归了乳制品。
As more people worried about ultra-processed(超加工的) foods and read packaging closely, they spotted(发现，注意到) gums, oils, sugars and flavourings(调味剂，香精) among alt-milks’ ingredients. Though whole milk contains more saturated fat, alternatives often have more sugar. Cows’ milk has three to four times as much protein as(蛋白质含量是……的三到四倍) oat milk. At Arla(欧洲最大的乳业合作社), Europe’s largest dairy co-operative, revenue from high-protein products like quark and skyr(夸克和skyr两种高蛋白乳制品) has risen by 25% a year since 2024.
随着越来越多的人担心超加工食品、仔细阅读包装，他们发现植物奶的配料里有胶体、油、糖和香精。虽然全脂牛奶的饱和脂肪更多，但植物奶往往含糖更高。牛奶的蛋白质含量是燕麦奶的三到四倍。在欧洲最大的乳业合作社Arla，夸克和skyr等高蛋白产品的收入自2024年以来每年增长25%。