Last week Netflix unleashed a round of bloodletting(血腥清洗；大裁员) in Hollywood reminiscent of(让人想起……的) a Quentin Tarantino film. The streaming giant fired about 6% of its staff, the biggest round of lay-offs since 2022, and purged(清洗；清除) some of its most senior creative executives. The aim, no doubt, was to assuage(安抚；缓解) investors’ concerns about the effect of a drought of hit shows(爆款剧荒) on its revenue. But alas, à la Tarantino, the plot thickens(情节愈发扑朔迷离).
上周，奈飞在好莱坞掀起了一轮腥风血雨，场面让人想起昆汀·塔伦蒂诺的电影。这家流媒体巨头裁掉了约6%的员工，是2022年以来规模最大的一次裁员，并清洗了数位最资深的内容创意高管。毫无疑问，此举意在安抚投资者，缓解他们对爆款剧荒冲击营收的担忧。然而唉，就像塔伦蒂诺的剧本一样，情节愈发扑朔迷离。
Its quarterly results on October 20th showed what a funk(低迷；沮丧状态) Netflix is in. The company reported year-on-year revenue growth of 11.8% in the quarter ending in September, and forecast that in the final three months of the year the figure would fall to 11.5%, down from 17.6% in the same period in 2025 (see chart).(公司报告称，截至9月的季度营收同比增长11.8%，并预测今年最后三个月的增速将降至11.5%，低于2025年同期的17.6%。) The news sent Netflix’s shares sliding. Its market value has fallen by almost half in the past year.
10月20日发布的季度财报暴露了奈飞深陷的颓势。公司报告称，截至9月的季度营收同比增长11.8%，并预测今年最后三个月的增速将降至11.5%，低于2025年同期的17.6%（见图表）。这一消息导致奈飞股价下滑。过去一年，其市值已缩水近一半。
A company that once looked so unstoppable that it was valued as a tech firm now disappoints shareholders with the regularity of a stodgy media company.(这家公司曾看似势不可挡，被当作科技公司来估值，如今却像一家沉闷的传统媒体公司一样，定期让股东失望。) Some wonder whether it will next break its promise to keep revenue growing by double digits(以两位数增长) into 2027. The bigger question is whether its co-chief executives, Ted Sarandos and Greg Peters, are capable of changing the script(改写剧本；改变策略).
这家公司曾看似势不可挡，被当作科技公司来估值，如今却像一家沉闷的传统媒体公司一样，定期让股东失望。有人怀疑，它接下来是否会打破营收在2027年前保持两位数增长的承诺。更大的问题在于，其联席首席执行官泰德·萨兰多斯和格雷格·彼得斯是否有能力改写剧本。