IMAX IS ALMOST 60 years old. Richard Gelfond, its boss, is in his 70s. In the 32 years since he acquired the supersize-screen business from its Canadian founders, IMAX has been through near-death experiences and the wilderness years(荒芜岁月；低谷期) of the covid-19 pandemic. Then came Nolanomics(诺兰经济学：诺兰电影带来的票房效应). First was “Oppenheimer”, the 2023 tour de force(力作；杰作) directed by Christopher Nolan. This summer brought “The Odyssey”, by far(遥遥领先地；显然) the highest-grossing film of all time for IMAX. Between June and September IMAX screens, which make up less than 1% of the global cinema total, generated 5.8% of worldwide box-office revenues.(6 月至 9 月间，IMAX 银幕数量不足全球影院总数的 1%，却贡献了全球票房的 5.8%。) Mr Gelfond describes the success in Homeric terms(荷马式的表达；史诗般的措辞). “I’m now a grandfather,” he says. “I thought I could enjoy this with my children. I didn’t think it would take until my grandchildren to get there.”
IMAX 即将迎来 60 岁生日。公司掌门人理查德·格尔方德已年过七旬。32 年前，他从加拿大创始人手中买下这家超大银幕公司，此后 IMAX 历经数次濒死体验，也熬过了新冠疫情期间的荒芜岁月。然后，“诺兰经济学”来了。先是 2023 年克里斯托弗·诺兰执导的力作《奥本海默》。今年夏天又迎来《奥德赛》，这是 IMAX 有史以来票房最高的影片，且遥遥领先。6 月至 9 月间，IMAX 银幕数量不足全球影院总数的 1%，却贡献了全球票房的 5.8%。格尔方德用荷马史诗般的语言形容这一成功。“我现在当爷爷了，”他说，“我本以为能和孩子一起享受这一刻，没想到要等到孙辈才实现。”
Nolanomics has underpin(支撑；构成基础)ned a tripling of IMAX’s share price over the past three years (see chart). Analysts expect record earnings when the company unveil(公布；揭幕)s its third-quarter results next week. Yet some on Wall Street fret(担忧；焦虑) that it has become a one-hitmaker wonder(昙花一现的成功者). Talk of a potential takeover has played a part in its surging share price.
“诺兰经济学”支撑 IMAX 股价在过去三年上涨了两倍（见图表）。分析师预计，公司下周公布第三季度业绩时将创下盈利纪录。然而，华尔街一些人担心它只是“一招鲜”的昙花一现。有关潜在收购的传闻，也是其股价飙升的部分原因。
In an interview with The Economist, Mr Gelfond says he expects IMAX to continue to grow next year, buoyed by what he hopes will be a wider slate of blockbuster releases and a shift in the way audiences approach entertainment.(在接受《经济学人》采访时，格尔方德表示，他预计 IMAX 明年将继续增长，这得益于他期望的更丰富的大片阵容，以及观众对待娱乐方式的转变。) He points out that interest in IMAX has grown particularly quickly among Gen Z. Youngsters are “overdosing” on digital entertainment through their smartphones. But they are also increasingly willing to pay a premium(支付溢价；花高价) for richly produced communal(集体的；共享的) experiences such as a night at an IMAX. “There’s just a global craving(渴望；强烈欲望) to be with other people enjoying entertainment together,” he says.
在接受《经济学人》采访时，格尔方德表示，他预计 IMAX 明年将继续增长，这得益于他期望的更丰富的大片阵容，以及观众对待娱乐方式的转变。他指出，Z 世代对 IMAX 的兴趣增长尤为迅速。年轻人正通过智能手机“过量摄入”数字娱乐。但他们也越来越愿意为制作精良的集体体验支付溢价，比如在 IMAX 度过一晚。“全世界都有一种渴望，想和别人一起享受娱乐，”他说。