“BITCH LASAGNA” is the name of a song by PewDiePie. It is also a two-word social history of the relationship between India and the internet. For five years Mr Pie, a Swede whose real name is irrelevant, was the owner-operator(所有者兼运营者) of YouTube’s most popular channel. In early 2019, after several months of back-and-forth(来回拉锯), he was decisively(决定性地) overtaken by T-Series, a Bollywood studio.
《Bitch Lasagna》是 PewDiePie 的一首歌的名字。它也是印度与互联网关系的一段两词社会史。五年来，这位真名无关紧要的瑞典人 Pie 先生一直是 YouTube 最热门频道的所有者和运营者。2019 年初，经过数月的拉锯，他被宝莱坞制片公司 T-Series 决定性地超越。
In the run-up to his defeat the Swedish streamer(主播) posted what his fans described as a “diss”, or insult, track and what anyone else would consider to be bordering on bigotry(偏执歧视). Its lyrics include references to open defecation, ridicule of Indian languages and a meme about “bobs or vegana” (don’t ask). The song’s title alludes to(影射、间接提及) a Facebook Messenger screenshot of an Indian man requesting unclothed self-portraits from a woman and, on being ignored, hurling the presumably auto-corrected epithet(侮辱性称呼) at her. The internet really does bring out the worst in(激发出最坏的一面) everyone.
在被击败前夕，这位瑞典主播发布了一首他的粉丝称之为“diss”（即侮辱）的歌曲，而其他人则会认为它近乎偏执歧视。歌词提及露天排便、嘲笑印度语言，还有一个关于“bobs or vegana”的梗（别问）。歌名影射一张 Facebook Messenger 截图：一名印度男子向一名女子索要裸照，被无视后，便朝她扔出一句大概是自动纠错后的脏话。互联网确实会激发出每个人最糟糕的一面。
Mr Pie’s battle with T-Series marked a hinge point(转折点、关键节点) in India’s internet adoption(采用、普及). In 2016 Mukesh Ambani, an industrialist who inherited(继承) a petrochemical company, took literally(字面意义上践行) the maxim(格言、箴言) that “data is the new oil” and launched Jio, a mobile network with rock-bottom(最低的、谷底的) prices and generous data allowances(数据流量额度). Almost overnight the share of India’s population covered by a modern mobile-broadband network jumped from 4% to 74%. A price war followed. Internet users doubled in just three years from a sixth of India’s people when Jio launched to a third when T-Series triumphed, rising to over two-thirds today.(互联网用户仅三年就翻了一番，从 Jio 推出时印度人口的六分之一，增至 T-Series 获胜时的三分之一，如今更超过三分之二。) A billion Indians use the internet, or three for every American.
Pie 先生与 T-Series 之争标志着印度互联网普及的一个转折点。2016 年，继承了一家石化公司的实业家穆克什·安巴尼，字面意义上践行了“数据是新石油”的格言，推出了 Jio——一个价格低到谷底、流量给得慷慨的移动网络。几乎一夜之间，印度被现代移动宽带网络覆盖的人口比例从 4% 跃升至 74%。价格战随之而来。互联网用户仅三年就翻了一番，从 Jio 推出时印度人口的六分之一，增至 T-Series 获胜时的三分之一，如今更超过三分之二。十亿印度人使用互联网，相当于每个美国人对应三个印度网民。