
The night he was re-elected as Brazil’s president, snatching(夺取) victory from what seemed like sure defeat, Luiz Inácio Lula da Silva(巴西左翼总统卢拉) spoke to supporters in the streets of São Paulo. Lula, as the left-wing leader is known, gestured to a guest by his side. “I want to thank this comrade here, our general, who played a pivotal(关键的) role in this campaign,” he told the crowds.
路易斯·伊纳西奥·卢拉·达席尔瓦连任巴西总统的那个夜晚,他从看似必败的局面中夺回胜利,在圣保罗街头对支持者发表讲话。这位左翼领袖卢拉指向身旁的一位客人。“我要感谢这位同志,我们的将军,他在这场竞选中发挥了关键作用,”他对人群说道。
The man feted(受到欢呼/赞誉) on October 25th was André Janones, a 42-year-old congressman for a small environmentalist party who some think was the architect(设计师/缔造者) of Lula’s surprise victory. He is the brains behind(幕后智囊) “Lula’s Army”—a channel on WhatsApp that acquired more than 10m followers in the three weeks before the run-off(决选/第二轮投票) vote. Its success has made Mr Janones a cult hero(偶像级英雄) on the Brazilian left. It has also caught the eye of(引起注意) leftist leaders around the world—including Pedro Sánchez, Spain’s prime minister, and Claudia Sheinbaum, Mexico’s president—who wonder if they can emulate(效仿) his strategy in their own countries. “It’s replicable and I think it’s necessary,” Mr Janones tells The Economist. “In all honesty, I think this could be what sweeps the far right off the map(把极右翼彻底扫除).”
10月25日受到欢呼的那个人是安德烈·雅诺内斯,42岁的众议员,来自一个小型环保政党,一些人认为他是卢拉意外获胜的幕后设计师。他是“卢拉军团”的智囊——这是一个WhatsApp频道,在决选投票前三周吸引了超过1000万粉丝。它的成功使雅诺内斯成为巴西左翼的偶像级英雄。它也引起了世界各地左翼领导人的注意——包括西班牙首相佩德罗·桑切斯和墨西哥总统克劳迪娅·辛鲍姆——他们想知道能否在本国效仿他的策略。“这是可以复制的,而且我认为是必要的,”雅诺内斯告诉《经济学人》。“说实话,我认为这可能就是能把极右翼从地图上扫除的东西。”
After Lula performed poorly in the first round of voting on October 4th, Mr Janones—a former lawyer whom colleagues dubbed “Mad Dog” for his scalding of right-wing candidates in advance of the elections in 2022—promised despairing left-wingers that if they followed his orders they could turn things around.(雅诺内斯——一名前律师,因在2022年大选前猛烈抨击右翼候选人而被同事戏称为“疯狗”——向绝望的左翼人士承诺,只要听从他的指令,就能扭转局面。) At his request, Brazilians banged pots and pans(敲锅打盆抗议) when Lula’s rival, Flávio Bolsonaro, was interviewed on television. They flooded(涌入/淹没) Instagram with images of themselves wearing Brazil’s national colours and making an “L” shape (a pro-Lula symbol) with their fingers. Mr Janones held late night livestreams on which he refused to speak until at least a million viewers had tuned in(收看/收听). “EVERYONE, URGENT! GET TAPPING, AND MAKE THIS VIDEO EXPLODE!” was a typical command.
10月4日首轮投票中卢拉表现不佳后,雅诺内斯——一名前律师,因在2022年大选前猛烈抨击右翼候选人而被同事戏称为“疯狗”——向绝望的左翼人士承诺,只要听从他的指令,就能扭转局面。在他的号召下,当卢拉的对手弗拉维奥·博索纳罗接受电视采访时,巴西人敲锅打盆。他们涌入Instagram,发布自己身穿巴西国旗色、用手指比出“L”形(支持卢拉的标志)的照片。雅诺内斯深夜直播,在至少一百万观众收看之前拒绝开口。“所有人,紧急!给我点赞,让这个视频爆火!”是他典型的指令。