
TWO TYPES of movie stand out in America’s box-office revival(复苏,回暖) this year. The first is indie fare such as “Obsession” and “Backrooms”, made by two YouTubers who spent peanuts on films that grossed over $920m between them.(第一类是独立制作,比如《Obsession》和《Backrooms》,由两位YouTube创作者拍摄,制作成本极低,两部影片合计票房却超过9.2亿美元。) The second is extravaganzas like “Spider-Man: Brand New Day” and “The Odyssey”, which cost hundreds of millions of dollars and gross(总收入为,票房达)ed a combined $4.3bn. Such extremes reflect a new topography(地形,格局) of Hollywood: the twin peaks(双峰,两大高峰) of lo-fi(低保真的,低成本粗糙风格的) creator content and hi-fi(高保真的,高制作的) premium stuff. As with the rest of show business, anything stuck in the middle(卡在中间,进退两难) is in trouble.
今年美国票房回暖,有两类电影格外突出。第一类是独立制作,比如《Obsession》和《Backrooms》,由两位YouTube创作者拍摄,制作成本极低,两部影片合计票房却超过9.2亿美元。第二类是《蜘蛛侠:崭新之日》和《奥德赛》这样的豪华巨制,耗资数亿美元,合计票房达43亿美元。这种两极分化折射出好莱坞的新地形:一边是低保真的创作者内容,一边是高保真的精品内容,双峰并立。和整个演艺界一样,任何卡在中间地带的东西都处境不妙。
On one extreme sits YouTube, Hollywood’s most potent(强有力的,有威力的) disruptive(颠覆性的,破坏性创新的) force. As we report it has become America’s dominant TV platform, with a share of streaming almost as big as those of Netflix, Skydance and Walt Disney combined. Its business model makes it easy to spend on content, since it pays according to performance rather than buying shows up front(预先,提前支付), as legacy(传统的,老牌的) studios do. Its creators, the best of whom are superstars in their own right(凭借自身资格,本身), upload an average of 20m videos a day. In an indirect form of flattery, streamers such as Netflix are poach(挖走(人才),偷猎)ing them.
一端是YouTube,好莱坞最具威力的颠覆力量。正如我们报道的那样,它已成为美国占主导地位的电视平台,其流媒体份额几乎相当于Netflix、天空之舞和迪士尼三家之和。它的商业模式让内容投入变得轻松,因为它按表现付费,而不是像传统制片厂那样预先买下节目。它的创作者平均每天上传2000万个视频,其中最优秀的本身就是超级明星。流媒体平台如Netflix纷纷挖走这些创作者,这算是一种间接的恭维。
On the other extreme is content so lavishly(奢华地,大量地) produced that watching it is an event in its own right(本身,凭借自身). Take America’s top two blockbuster(大片,轰动之作)s. They generated about a fifth of all box-office revenues this year; some IMAX tickets for “The Odyssey” sold out a year in advance. Sport and live entertainment also fit the bill(符合要求,正合适). Last year 96 of America’s top 100 telecast(电视广播节目)s were sports-related.
另一端是制作极其奢华的内容,观看本身就成了盛事。以美国票房最高的两部大片为例,它们贡献了今年全部票房的约五分之一;《奥德赛》的部分IMAX票提前一年售罄。体育和现场娱乐也符合这一模式。去年美国收视率最高的100个电视节目中,有96个与体育有关。