In July 2025, Meta gathered(聚集，召集) parenting influencers from all over Australia at a waterfront venue overlooking the Sydney Opera House. It was a camping-themed event and in many ways(在许多方面) was like any other influencer affair(活动，事件). There were Instagram-branded tents to take pictures in, an Instagram-branded step-and-repeat(签名背景板), a custom-tote making station and Instagram-branded snacks and coffee cups.
2025 年 7 月，Meta 在悉尼歌剧院对面的一处海滨场地，召集了来自澳大利亚各地的育儿网红。这是一场露营主题活动，在许多方面与其他网红活动无异：有供拍照的 Instagram 品牌帐篷、印有 Instagram 标志的签名背景板、定制手提袋制作台，以及 Instagram 品牌的零食和咖啡杯。
But this “screen smart” event wasn’t about the photo op(拍照机会，摆拍).
但这场“屏幕智慧”活动并非为了拍照。
Meta was playing defense(处于守势，防守): the company had five months until the Australian government planned to enforce(执行，实施) a new law that banned children under 16 from using social media platforms. The Silicon Valley-based firm told influencers that blanket bans on teens’ use of social media weren’t effective and recruited them to send a message to their hundreds of thousands of followers: Meta already had tools to help parents keep teens safe on Instagram.(这家硅谷公司告诉网红，全面禁令无效，并招募他们向粉丝传达信息：Meta 已有工具帮助家长保护青少年。)
Meta 当时处于守势：距离澳大利亚政府计划执行一项禁止 16 岁以下儿童使用社交媒体平台的新法律，公司只剩五个月时间。这家总部位于硅谷的公司告诉网红，全面禁止青少年使用社交媒体并不有效，并招募他们向数十万粉丝传递一个信息：Meta 已有工具帮助家长在 Instagram 上保护青少年安全。