A mere five years after the government first started talking about it, new changes have finally been proposed for the Privacy Act. They could not be more overdue and urgent. “Pervert glasses” are selling out(售罄，卖光) at Kmart, facial recognition technology is proliferating(激增，扩散) in our everyday environments, and microtargeting(微定向（精准广告投放）) for advertising has filled our algorithms with nonsense and toxic junk.
距离政府首次讨论此事仅仅五年后，《隐私法》的新修改方案终于被提出。这些修改再拖延不过，也再紧迫不过。“变态眼镜”在凯马特热销，面部识别技术在我们的日常环境中激增，用于广告的微定向让我们的算法充斥着无稽之谈和有毒垃圾。
Privacy reform is hugely popular: 93% of Australians say protecting personal information is important to them, and 87% say they are more concerned about their privacy than they were five years ago. But it is practically impossible for us to take personal responsibility for our data footprint(足迹，痕迹), especially in the age of AI. Tick-a-box consent is a broken(破碎的，失效的) model. Australians rate protecting our personal information as their number one priority(首要任务，头等大事) for AI regulation.
隐私改革极受欢迎：93%的澳大利亚人表示保护个人信息对他们很重要，87%的人表示比五年前更担心自己的隐私。但实际上，我们几乎不可能为个人的数据足迹承担责任，尤其是在人工智能时代。勾选同意是一种破碎的模式。澳大利亚人将保护个人信息列为人工智能监管的首要任务。
Granting strong legal protections over personal information is one of the most important and impactful(有影响力的，有效的) ways to reshape technology in the interests of(为了……的利益) the many, not the few. Data-extractive business models give rise to(引起，导致) all sorts of negative downstream(下游的，后续的) consequences, such as extremist and misleading content, addictive algorithms and careless product design. Privacy law has the capacity to target reform at the source of the problem – the collection, use and storage of personal information. This is far more effective than playing whack-a-mole(打地鼠（游戏），疲于应对) with the latest exploitative or harmful product built by some avaricious(贪婪的，贪得无厌的) tech bro who has been encouraged by our permissive(宽松的，放任的) regulatory environment.
赋予个人信息强有力的法律保护，是重塑技术以造福多数人而非少数人的最重要、最有影响力的方式之一。数据提取型商业模式引发各种负面的下游后果，如极端和误导性内容、成瘾算法和粗心的产品设计。隐私法有能力将改革瞄准问题的源头——个人信息的收集、使用和存储。这远比与最新的剥削性或有害产品玩“打地鼠”游戏有效得多，这些产品往往出自某个贪婪的科技男之手，而他们正是被我们宽松的监管环境所纵容。