Earlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn’t recognize on Instagram. In a sponsored ad, Schuman, who has more than 500,000 Instagram followers, is holding up a vial(小瓶) of GLP-1 drugs(GLP-1药物，用于治疗糖尿病和肥胖症), advertising the telehealth company Gala. There was just one problem: Schuman had never heard of Gala and had nothing to do with(与……无关) the ad.
今年早些时候，生活方式博客Cupcakes and Cashmere的创始人艾米丽·舒曼在Instagram上看到了一张自己都不认识的自己的照片。在一则赞助广告中，拥有50多万Instagram粉丝的舒曼举着一小瓶GLP-1药物，为远程医疗公司Gala做广告。但有一个问题：舒曼从未听说过Gala，也与这则广告毫无关系。
The ad was based on a digitally altered version of a selfie Schuman had taken in her car and posted on Instagram years earlier. Once her followers got wind(得知风声), they flooded(淹没，大量涌入) her inbox with questions about the sponsorship as it didn’t seem consistent with(与……一致) Schuman’s personal brand. Soon after, Schuman discovered this was just the beginning. There was also an Instagram post where an AI version of her with darker hair appears to apply foundation to promote a makeup brand called Meroda Cosmetics, and TikTok posts with generated images of her promoting the blood testing company Superpower.(还有一条Instagram帖子，一个头发颜色更深的AI版她似乎在涂抹粉底，为一家名为Meroda Cosmetics的化妆品品牌做宣传；TikTok上也有用生成图像制作的她为血液检测公司Superpower做推广的帖子。)
这则广告是基于舒曼多年前在车里拍下并发布在Instagram上的一张自拍，经过数字篡改而成。她的粉丝得知后，纷纷涌入她的收件箱，询问这则赞助广告的情况，因为它似乎与舒曼的个人品牌不符。不久后，舒曼发现这只是个开始。还有一条Instagram帖子，一个头发颜色更深的AI版她似乎在涂抹粉底，为一家名为Meroda Cosmetics的化妆品品牌做宣传；TikTok上也有用生成图像制作的她为血液检测公司Superpower做推广的帖子。
“It’s so violating(侵犯人的),” she said. The videos and images look “just like me, but the upside down version(颠倒的版本)”.
“这太侵犯人了，”她说。这些视频和图像看起来“和我一模一样，但却是颠倒的版本”。
Easy targets for deepfakes
深度伪造的易得目标
The fight for their likeness
为肖像权而战