
Ring, the Amazon subsidiary(子公司) of camera-enabled doorbells fame, wants to be an even bigger part of your neighbourhood. Next month in the UK, it will be launching Neighbours, a community app that seeks to replace the now traditional neighbourhood Facebook or WhatsApp group. It will be available inside the Ring app, free to everybody, including people without Ring products, and will include a community requests feature wherein the police can ask for footage(录像片段) from residents living near reported crimes, who can then choose whether or not to share it.
Ring是亚马逊旗下以带摄像头门铃闻名的子公司,它想在你的社区中扮演更重要的角色。下个月,它将在英国推出Neighbours——一款旨在取代如今传统的邻里Facebook或WhatsApp群组的社区应用。该应用将在Ring应用内提供,对所有人免费,包括没有Ring产品的人。它还将包含一个社区请求功能,警方可以通过该功能向居住在报案犯罪现场附近的居民索取监控录像,居民可以自行选择是否分享。
My first thought was that this is curtain-twitching(窥探邻居的) culture gone mad(疯了,失控). If you must have a Ring doorbell (and my instinctive feeling as someone without one, a feeling I will no doubt have until I get one and decide it’s great, is that it’s narc-coded behaviour) then: OK.(如果你非要装Ring门铃(作为一个没有门铃的人,我的本能感觉——而且我肯定在装上并觉得它很棒之前会一直有这种感觉——是这是一种“缉毒警察式”的行为),那好吧。) But does Amazon need to be in charge of a digital village messageboard too?
我的第一个念头是:这种窥探邻居的文化已经疯了。如果你非要装一个Ring门铃(作为一个没有门铃的人,我的本能感觉——而且我肯定在装上并觉得它很棒之前会一直有这种感觉——是这是一种“缉毒警察式”的行为),那好吧。但亚马逊有必要连数字村庄留言板也管起来吗?
The selling point(卖点), Ring thinks, is that posting will be anonymised(匿名的), and posters will have to conform to(遵守,符合) strict guidelines on what they are allowed to post. It would, in other words, be very unlike the lawless badlands(无法无天的蛮荒之地) of a neighbourhood WhatsApp.
Ring认为,卖点在于发帖将匿名化,发帖者必须遵守严格的规定,明确什么能发什么不能发。换句话说,它将与邻里WhatsApp那种无法无天的蛮荒之地截然不同。