Jesus may have turned water into wine, but Donald Trump has done one better(更胜一筹): he turned Lake Ontario into Lake America and the Gulf of Mexico into the Gulf of America. And then, for his next trick, he insisted we all stop talking about artificial intelligence (AI) and call it superintelligence(超级智能) (SI) instead.
耶稣或许能把水变成酒，但唐纳德·特朗普更胜一筹：他把安大略湖变成了“美国湖”，把墨西哥湾变成了“美国湾”。接着，他又玩了个新花样，坚持让我们别再提人工智能（AI），改叫“超级智能”（SI）。
Those, of course, are only a few of the name changes the president has ushered in(开创，带来). When he’s not golfing or commenting on senators’ buttocks(对参议员的臀部品头论足), president Trump loves a rebranding(品牌重塑) project. Which makes sense: coming up with a new name is far easier than making meaningful improvements to people’s lives.(这倒也说得通：起个新名字，可比真正改善人们的生活容易多了。)
当然，这些只是总统带来的众多改名中的几个。特朗普总统不打高尔夫球、不对参议员的臀部品头论足的时候，就喜欢搞品牌重塑。这倒也说得通：起个新名字，可比真正改善人们的生活容易多了。
Trump isn’t alone in thinking a rebrand can distract from(转移对……的注意力) bigger issues. The tech industry seems to be on a mission to(肩负使命做某事) pepper(遍布，使布满) every inch of the earth with datacentres that will facilitate(促进，助推) our glorious AI-powered future. One slight problem: the hoi polloi(普通大众，民众) are not quite so enthusiastic. People around the world are increasingly nervous about AI. Meanwhile, a majority of Americans across the political spectrum hate datacentres with a passion(非常，极度); so much so that(以至于) they have become one of the biggest talking points(话题，讨论要点) of the midterms(美国中期选举). There are various reasons for this anger, but the big one is that a lot of people blame the resource-guzzling centres for driving up the cost of utility bills.(这种愤怒有各种原因，但最主要的是，很多人指责这些吞噬资源的中心推高了水电费。) And so, with Trumpian logic, the great minds at OpenAI(人工智能研究公司) have come up with a brilliant solution to their very bad image problem. They will rename datacentres … wait for it(等着瞧吧) … compute campuses.
认为品牌重塑能转移人们对更大问题的注意力，特朗普并非孤例。科技行业似乎正致力于让数据中心遍布地球每个角落，以助推我们辉煌的AI未来。但有个小问题：普通大众可没那么热情。世界各地的人们对AI越来越紧张。与此同时，美国各政治派别的多数人都对数据中心深恶痛绝；以至于数据中心已成为中期选举的最大话题之一。这种愤怒有各种原因，但最主要的是，很多人指责这些吞噬资源的中心推高了水电费。于是，秉持特朗普式的逻辑，OpenAI的精英们想出了一个绝妙方案，来解决他们糟糕的形象问题。他们将把数据中心改名为……等着瞧吧……“计算园区”。